Discover England Fund research- Outdoor Activities (2018). 

Published in June 2018 this report is based on the output of 2 primary research projects conducted in 2017 by One Minute to Midnight and Maru relating to the DEF for VisitEngland, both qualitative and quantitative. This project builds on that general activities work of Year 1 with a deep-dive extension looking into Outdoor Activities:

2018 DEF Outdoor Activities Research report