Multi-generational visitor research report (2019).

Conducted by One Minute to Midnight on behalf of VisitEngland this research looks at multi-generational visitor potential for England from 10 key markets including the rest of the UK.  There may be some read through on general principles to other Home Nations, not least because of the inclusion of the domestic market within the survey group:

2019 VE multi-generational research report

(98)

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