Off Peak Coastal Tourism: Potential for growth in the Empty Nesters Market (2016)

Produced by the National Coastal Tourism Academy this report looks at off peak coastal tourism. By 2024 Empty Nesters – the over 55s – will be the biggest sector of the population. This age-group has considerable financial flexibility, recently helped by pension reforms giving them access to more disposable cash. They therefore represent a significant market for boosting off-season holidays to the coast: