Destination Intelligence Survey 2013 Launched

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Destination Intelligence 2013

In a few days’ time Sergi Jarques, from Tourism South East, will be sending out this year’s Destination Intelligence Survey.  This is an entirely free benefit of British Destinations’ membership.  It can also be accessed directly at:

As the only comparative tourism intelligence service currently operating in the UK, at the local level, we believe that our Destination Intelligence process helps you to know and understand your own situation more thoroughly. It provides you with the data that you need to guide and influence decision making and to compare your performance with others. It also gives you a summary of the key information needed and helps to keep you ahead of the game. It is definitely an exercise that should be at the heart of your management and development activity.

In preparing this year’s survey we have taken on board some of the comments we received last year about the data collection process. As a consequence we have now changed the format and based it on an excel spread sheet. We hope that this will make the survey far easier for you to complete.

Additionally we have already included on the spread sheet any data that is currently available. We have also provided links to key data sources, drop down menu options for multiple choice answers and given you details about where to look for other information that you might need.

To maintain consistency and allow for the collection of trend data we have not changed the main questions. We have also continued to follow the framework emerging from the European Tourism Indicator System. This is still in its testing phase and a couple of our members are involved in the first of two pilot tests. Another phase is due to be launched shortly and we will provide you with the information as soon as it becomes available.

VisitEngland are also currently looking at the data that is needed at the local level to help destinations understand their situation more clearly and manage their destinations more effectively and we will be contributing to that process as part of the Destination Research Group. Similar work is being undertaken within Wales.

To make sure that we continue to provide you with the service and information that you need please do let us know if there are any aspects of the survey that you feel need to be amended to make it of more use to you.

Yours sincerely


Peter Lane


British Destinations Executive

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