I am writing to alert you that we will soon be starting data collection for 2014 Destination Intelligence. At this stage we are not planning on making any changes to the content or lay out of the Destination Intelligence Input Form. We will continue to use the MS Excel platform and the indicators included in the form will be based on those of the European Tourism Indicator System (ETIS). However, we would welcome your comments and feedback regarding last year’s input form and any other aspects of the data collection process and will endeavour to implement any suggested changes that make the process easier, faster and / or more efficient.
May I also remind you that you can download the 2013 individual and groups reports (as well as previous years data) from the Destination Intelligence pages within www.britishdestinations.net . Alternatively, I can send individual and group reports on request.
I look forward to receiving your feedback and I will be in touch soon with more details about the 2014 data collection process.
Destination Intelligence Co-ordinator
Direct Line: 01206 392528
Mobile: 07730 664450