Month: October 2014

British Destinations’ VB and VE Triennial Review Submission

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British Destinations’ VisitBritain and VisitEngland Triennial Review submission can be found at: https://britishdestinations.net/consultation-responses/

New ONS report on Coastal Communities

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The Office for National Statistics (ONS) compares the average data from the 2011 census across 273 coastal communities with the averages for England and Wales as a whole.  See the report at: https://britishdestinations.net/1194-2/content/2011-census-coastal-communities-2014/

 

Economic value of beach awards

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Is anyone aware of research into the economic value of beach awards or anything  associated with this? If so British Destinations and UK Beach Management Forum colleagues need your assistance: http://ukbeachmanagementforum.wordpress.com/2014/10/28/economic-value-of-beach-awards/

News and updates from Visit Wales

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Marketing Wales in 2015 – come and find out more: Visit Wales will be on the road during the end of November for a series of roadshows to share with you our plans for marketing Wales in 2015. We’ll be joined by colleagues from VisitBritain who’ll explain about the work they do on PR and how this links in to our own PR teams in Visit Wales.

  • Monday 24 November, St Pierre  St. Pierre Marriott Hotel & Country Club, Chepstow
  • Tuesday 25 November, Machynys Golf Club, Llanelli
  • Wednesday 26 November, Elephant & Castle Hotel, Newtown
  • Thursday 27 November, Quay Hotel, Deganwy

Places are limited, please book your place online now.

Have you packed for Wales? Autumn phase of the campaign now Launched:  The Visit Wales UK & Ireland autumn campaign is the second phase of the Have you Packed for Wales campaign launched initially on 1 March 2014.  The autumn phase gives a flavour of what makes autumn in Wales so special with the focus very much on food.   Full details of the the campaign is now available on our industry website

British Destinations have also added details of the new Regional Teams in Wales to the protected member’s section on VisitWales: https://britishdestinations.net/members-area/content/wales-visitor-survey-2013/

DCMS – VisitEngland – EH and National Trust half term campaign detail:

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Received from VisitEngland 23 October but unable to access sufficient band width whilst travelling yesterday to complete posting.  Rather short notice but some English destinations may still be able to take advantage of this opportunity:

INTRODUCTION

The Department for Culture, Media and Sport (DCMS) has teamed up with VisitEngland, English Heritage, and National Trust to run a mini digital campaign focused around the half term period.

The aim of the campaign is to promote small tourism businesses in the UK, by encouraging people to talk proudly about their local communities and favourite tourist attractions across their social media channels, using the #GREATdayout hashtag. The campaign will be focused around days out, highlighting what people can enjoy across the holiday period.

HOW TO GET INVOLVED

• Use the #GREATdayout hashtag from 20 October and during half-term week to join the conversation

• Look to create your own content promoting what you have on offer and share it on your channels using the #GREATdayout hashtag. Make us aware of your content so we can help promote it with our followers

• Ask your followers to share images of their #GREATdayout with @DCMS

• Businesses can also provide images to DCMS by contacting Amanda Downey at  Amanda.downey@culture.gsi.gov.uk with a short quote about your half term activities and they will share via their channels

• Competition: DCMS will be running a competition on Twitter from 27 October asking people to tell us them why they love their local area/attractions. This will also be added to the DCMS Pinterest wall. If you would like to provide a competition prize from your area for example a hamper of local produce, please contact Amanda Downey at Amanda.downey@culture.gsi.gov.uk

Discounted prices available to British Destinations members at the TMI Convention

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The TMI Convention is in Stoke-on-Trent, starting in the afternoon of Monday 10th November and continuing through Tuesday 11th.  Discounted prices are still available to British Destinations members until 24th October:

http://www.tmi-events.org.uk/page/4/pricing.htm

Mirror Group Big Christmas 2014 Fact Sheet (copy date 19 November)

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A Christmas cracker of an offer from Mirror Group Newspaper, to help you promote your Christmas events, attractions, your retail offer or simply your destinations.  Details available in the member’s area on the following webpage:

https://britishdestinations.net/members-area/content/mirror-group-2014-summer-fun-supplement-copy-date-18-june/

Events Officer Adur and Worthing Council c£32k -c£35k closing 17 October 2014

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“For the Councils to develop an all year round events programme, a new post has been created to establish a clear point of contact for events’ organisers and ensure there is a co-ordinated approach within the Councils.”

C£32 -£35k based in Worthing. Closing  23:59 17 October 2014: http://recruitr-adurworthing.jgp.co.uk/vacancies/view/5726 

World Travel Market 3 – 6 November Register To Attend Now

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Dear Colleague,

With only four weeks until World Travel Market opens its doors for business, it is now time to take up your invitation to the leading global event for the travel industry – held 3-6 November 2014 at ExCeL, London.

By registering now you will receive four day access to the event – this includes exclusive access to Monday, normally reserved for exhibitor invitees.

Register for WTM here:

Register Now

Carrier Direct Marketing to produce the 2015 Visit Pembrokeshire Guide

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The Pembrokeshire Holiday Guide is due to return for 2015 after a year’s absence.

Following discussions between Carrier Direct Marketing, one of the UK’s leading tourism marketing support specialists and the tourism team at Pembrokeshire County Council, an agreement has been reached to produce a joint destination guide for 2015.

Carrier Direct Marketing, who have a design studio, call centre and mailing house operate from their purpose built premises in Devon and have produced Visitor Guides for many destinations including Visit Worthing, Visit Eastbourne, Tourism North Yorkshire, Eden District Council, Visit Worcestershire, Suffolk Coast and Weston Super Mare Town Council.

The last Pembrokeshire holiday guide produced by the council was in 2013 and ceased production because of spiralling costs. The arrangement with Carrier Direct Marketing is that it will be produced as a commercial venture at no cost to the Council. It’s believed that this is the first such arrangement in the UK tourism sector.

Alan Turner, Tourism Marketing and Development Manager for Pembrokeshire County Council, said Carrier Direct has been undertaking the mailing of the Pembrokeshire Guide on behalf of the council over a period of about 15 years.

“This is a great public-private sector arrangement that dovetails perfectly with the work we are doing in promoting Pembrokeshire digitally and through our Tourist Information network.”

“They intend to promote the guide in much the same way as it was in the past through a promotional campaign, and we are also hoping to re-join the Wales co-ordinated marketing campaign run by Visit Wales,” he said.

“This is an ideal solution for everyone. We have had such a good working relationship with Carrier Direct in the past that we have total confidence in them and know they will produce a quality publication.”

Business Development Manager for The Carrier Group, Alistair Bruce said ‘It is great to be working with Pembrokeshire County Council on the 2015 brochure. The relationship between the 2 organisations has always been very strong and we look forward to developing this further over the coming years’.

‘We have produced many destination guides over the years for our clients, but this is the first such arrangement of private ownership with council branding. With tourism budgets throughout the UK constantly being cut, we are in discussions with a number of other destinations to form similar partnerships.’

The guide is due to be published in December 2014 with marketing campaigns starting in January 2015.

For 2015 Carrier Direct Marketing will also be producing the ‘Experience Devon’ guide, covering the whole of the Devon region. This is being produced independently but with the support of many of the individual partners within the region.

For further information on the above, please contact Ali Bruce on 01271 336009 or ali@thecarriergroup.co.uk

Ali Bruce | Business Development Manager

The Carrier Group
Call Centre | Mailing & Storage | Destination Management | e-Marketing

Westacott Road  Barnstaple  EX32 8AW  United Kingdom
t: +44(0)1271 336009     f: +44(0)1271 336008
e: ali@thecarriergroup.co.uk w: www.thecarriergroup.co.uk

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