The Pembrokeshire Holiday Guide is due to return for 2015 after a year’s absence.
Following discussions between Carrier Direct Marketing, one of the UK’s leading tourism marketing support specialists and the tourism team at Pembrokeshire County Council, an agreement has been reached to produce a joint destination guide for 2015.
Carrier Direct Marketing, who have a design studio, call centre and mailing house operate from their purpose built premises in Devon and have produced Visitor Guides for many destinations including Visit Worthing, Visit Eastbourne, Tourism North Yorkshire, Eden District Council, Visit Worcestershire, Suffolk Coast and Weston Super Mare Town Council.
The last Pembrokeshire holiday guide produced by the council was in 2013 and ceased production because of spiralling costs. The arrangement with Carrier Direct Marketing is that it will be produced as a commercial venture at no cost to the Council. It’s believed that this is the first such arrangement in the UK tourism sector.
Alan Turner, Tourism Marketing and Development Manager for Pembrokeshire County Council, said Carrier Direct has been undertaking the mailing of the Pembrokeshire Guide on behalf of the council over a period of about 15 years.
“This is a great public-private sector arrangement that dovetails perfectly with the work we are doing in promoting Pembrokeshire digitally and through our Tourist Information network.”
“They intend to promote the guide in much the same way as it was in the past through a promotional campaign, and we are also hoping to re-join the Wales co-ordinated marketing campaign run by Visit Wales,” he said.
“This is an ideal solution for everyone. We have had such a good working relationship with Carrier Direct in the past that we have total confidence in them and know they will produce a quality publication.”
Business Development Manager for The Carrier Group, Alistair Bruce said ‘It is great to be working with Pembrokeshire County Council on the 2015 brochure. The relationship between the 2 organisations has always been very strong and we look forward to developing this further over the coming years’.
‘We have produced many destination guides over the years for our clients, but this is the first such arrangement of private ownership with council branding. With tourism budgets throughout the UK constantly being cut, we are in discussions with a number of other destinations to form similar partnerships.’
The guide is due to be published in December 2014 with marketing campaigns starting in January 2015.
For 2015 Carrier Direct Marketing will also be producing the ‘Experience Devon’ guide, covering the whole of the Devon region. This is being produced independently but with the support of many of the individual partners within the region.
For further information on the above, please contact Ali Bruce on 01271 336009 or firstname.lastname@example.org
Ali Bruce | Business Development Manager
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