Digital Coastal Campaign to coincide with CCF announcements in England.

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I was asked at 5.38 pm on Friday by colleagues in VE to distribute the follow. After a “harumph” reply from me, it transpires that they had only been asked to get involved earlier that day, whilst already engaged elsewhere.

I saw no point in bothering anyone over the weekend, and I nearly didn’t bother doing anything today.  I mention this only because I didn’t and don’t want to look stupid myself getting involved in the distributing something, “just after the nick of time”, especially when we all know the announcements in England have been on the cards for at least 4 month (and predictable for 12 plus). More importantly I didn’t want you to have any cause to wonder about  the sanity of colleagues in VE or indeed in DCMS.  I may have got the wrong end of the stick and/or my comments may not make me, or by default British Destinations, friends in high place, but there are occasions when someone needs to turn around and address the odd comment directly to the elephants in the room.

It’s a brilliant idea but how much brighter would its brilliance have been, if we’d all be given a few more working day’s notice?  Harumph!

Please see the note from DCMS below for your info:

To coincide with the announcement of the second round of coastal community funding, we are hoping to generate some digital engagement about the beautiful coastal communities in the UK.

We would be incredibly grateful if you could share the below plan with your regional/coastal tourism contacts. We’re keen for this to not only be shared with businesses that have benefitted from funding, but to be shared widely to encourage people to talk proudly about their coastal communities.

If you have any footage or existing content that focuses on coastal communities, please send across to and she will promoted this across the DCMS digital channels from Monday 26th January. Please also share content from your own digital channels.

Note to distribute to your contacts:

Coastal Communities Fund announcement 

Digital Plan

Next week government will be announcing the coastal community projects that will benefit from the second round of Coastal Communities Funding. As part of the announcement Tourism Minister, Helen Grant will be visiting the Medway area of Kent to see some of the projects in action.

To highlight the fantastic Coastal Communities across the UK and the tourist attractions available in these areas, we will be promoting coastal communities via our digital channels including @DCMS on Twitter.

 How to get involved

–       Do you work in a coastal community? Share images of what it is like working in your area and why you enjoy it by using hashtag #mytourismjob and we will share them via @DCMS on Twitter and add to our Pinterest board

–       Do you live in a coastal community? Tell us what you love about your community and why people should visit using #GREATdayout. Share pictures and we will add them to our Pinterest board

On Monday 26 January the Department for Communities and Local Government will be sharing infographics and images from projects that have benefitted from funding on their Twitter account @CommunitiesUK and by using the hashtag #CoastalCommunitiesFund. Next week, DCMS will also be sharing posts on their blog ( from projects that have benefitted from the Coastal Communities Fund.


2 thoughts on “Digital Coastal Campaign to coincide with CCF announcements in England.

    Kevin Boorman said:
    January 26, 2015 at 11:04 am

    Thanks, Peter, some of us have done very well out of this!

    All the best,

    Kevin Kevin Boorman Head of Communications & Marketing Hastings Borough Council Tel :- Hastings (01424) 451123 24/7 PR on-call contact 0774 082 5579

      British Destinations responded:
      January 26, 2015 at 11:26 am

      Kevin That’s brilliant news and I am genuinely please to hear it. There is also good news and for many other coastal members and non-member coastal destinations, who are now benefiting, in part at least, from all the hard work and graft that you and I and other colleagues have put in to arguing and evidencing the coastal and coastal resort case for well over a decade.

      My harrumph, as I am sure you realise, isn’t about the fund or the allocations, although there are question marks emerging over some of the refusals I am now getting to hear about. My gripe is about the seemingly last minute SWAGIs (super what a good idea). If you have a marketing and promotional plan, then wouldn’t it be sensible to market and promote it in advance of an event that you have known is coming for days, weeks and in reality months?

      The fact that I am only just finding out in dribs and drabs myself who has got what, speaks volumes either about flimsiness of the coms plan, or about the lack of regard they hold British Destinations and our strategic industry partners in. I do hope it’s the former!

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