Month: June 2015

Tourism priorities in the Rural Development Programme in England

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We have added a section on the tourism priorities within  the Rural Development Programme in England (RDPE) to the “New Funding” main menu tab of  Hover over the tab to see the drop down menu of this and other current funding opportunities or go direct to the page on RDPE at: 

Tourism and aviation report published

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Ahead of the Airport Commissions launching its Aviation Capacity report tomorrow  (1 July 2015), the Tourism Alliance working with ABTA, the Airport Operators Association and UKinbound have produced a publication showing the importance and interconnected nature of the UK’s aviation and tourism industries.  

The report, Tourism and aviation – How flights to, from, and within the UK underpin a growing tourism industry, can be accessed via:

At only 7 pages of text, tables and case studies, the report represents an easily digestible summary of the arguments for: increased capacity and connectivity, reviewing and/or reducing air passenger duty, reviewing and improving Visa requirements  and sets it all in the context of a call to improve the general environment for tourism and the visitor economy. It is well worth at least scanning the main sections, if not reading it in full.

GB Day Visitor Statistics 2014 now available

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Published by the national tourist boards for, and covering: Wales, Scotland and England the latest GB Day Visitor Statistics for 2014 contain a wealth of detail down to individual County and Local Authority area.  This important report has now been added to the British Destinations’ research and statistics library and can be accessed at:

Equivalent data for Northern Ireland (currently 2013) can be accessed via:

New ONS UK Tourism Satellite Accounts and more added to

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1. The Tourism Intelligence Unit (TIU) at the Office for National Statistics (ONS) has published a Tourism Satellite Account for the UK for 2012. Due to revisions to the national  accounts published by ONS, on which the TSA is based, it has also been necessary in this release to revise the entire back-series of UK-TSAs from 2008-2011 and a full set of TSA tables for each of those years is included.

They have also applied a ‘nowcasting’ technique to the UK-TSA to provide estimates of some of the key aggregate measures from the TSA for 2013 and 2014, for instance Tourism Direct GVA. Some of the main figures to emerge from the analysis are as follows:

  • Tourism Direct Gross Value Added (GVA) was £57.3 billion in 2012.
  • Tourism Direct Employment rose from 1.46 million in 2011 to 1.53 million in 2012.
  • The number of Tourism Direct Full-time Equivalents rose from 1.15 million in 2011 to 1.22 million in 2012.
  • Domestic tourism expenditure rose from £99.8 billion in 2011 to £106.6 billion in 2012.
  • Inbound tourism expenditure rose from £21.0 billion in 2011 to £21.8 billion in 2012.
  • Tourism Direct GVA was estimated to be £58.7 billion in 2013 and £59.6 billion in 2014.

See this and other major UK wide and home nation reports in the reports and statics library at:

2. Also recently added: desk research entitled 2015 Coastal Tourism from the National Coastal Academy available in the library at the same link above.

3. Additionally we have recently updated the:

Free entry to World Travel Market 2 – 5 November 2015

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Register now  for World Travel Market and you will receive four day access to the event – this includes exclusive access to Monday, normally reserved for exhibitor invitees:

New report added to the research and statistics library

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Getting Active Outdoors – A study of the Demography, Motivation, Participation and Provision in Outdoor Sport and Recreation in England has now been added to our extensive library of nationally important research and statistics reports.

Although Commissioned by Sports England and the UK wide, Outdoor Industries Association and ostensibly about outdoor activities in England this comprehensive report is applicable to and has utility across all the home nations and also to all environments, including urban destinations. The wider utility is well illustrated by the use as a case study of Plas-y-Brenin, the Sports England owned National Mountain Sports Centre, located in Capel Curig in Conwy Council’s patch in North Wales. Not everyone will necessarily agree, but UK tourism and visitor economy activities are seldom entirely hidebound by the niceties of national or even sometimes of  international boundaries.

At 127 pages it is a big report, containing both major items of specific to subject matter intelligence and snippets and gems throughout of information of general use to marketing, destination, economic development and regeneration management. It covers the strategic but also goes as far as providing profiling tools for local destination/business analysis.

The summary at page 3 is helpful but in my opinion it doesn’t, due to scale, do the full content, full justice.  At a minimum it is worth reading it then either scanning the entire document or honing in on specifics topics and if they then prove of interest, reading on. Areas include: from page 31 segmentation, from 56 demographics, from 64 geography, or the where, from 68 the when, from 72 trends and preferences, from 80 activity by age and life style stages, from 94 who provides what and from 112 mapping and profiling.

In summary a very useful report of nationally and locally importance,especially if now or in the future you wish to evidence the strength and potential of your existing provision, or are in need of background information and tools to support plans to grow or develop more provision in your destinations.

See the report in the’s research and statistics library page at:

or on its own page at:

VisitEngland launches drive to revolutionise visitor information via Twitter

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It is now a week since VisitEngland, launched, a new online hub allowing users to tailor their break using real-time tweets from England’s tourism experts. A move that reflects the trend by travellers to find real-time information online.

A good proportion of England’s Tourism and Visitor Information Centres and a significant number of the English destination management and/or marketing organisations are already participating, but as yet not all.  Now the guide is up and running we would urge colleagues in England to take a look at it with a view to considering/ reconsidering the options to participate and colleagues elsewhere to take a look, if only to see what other National Boards are doing for their destinations.

The press release with the basic background and links to further information can be accessed at: