If you not seen it yet you may wish to look at The Cultural White Paper, the Westminster Government’s new strategy for cultural development in England.
The executive summary pages 8 to 11 gives the highlights, although some of the more interesting detail on likely direction lies in the main body text. It is strong on a message of continued, albeit less London centric, public support for culture but with a definite emphasis towards efforts to helping cultural assets and venues find alternative commercial and private sector philanthropic support, presumably so that in future far more venues and activities are less reliant on support from the public purse, or are entirely self-supporting?
The new Discover England fund is cited in the paper:
We are launching a new £40 million Discover England fund in 2016. Its purpose is to make it easier for visitors to discover England’s national treasures and hidden gems, by encouraging partners to work together across geographical boundaries to develop iconic tourism trails. Our culture is a key draw and it will have a key role in these new ‘must-see’ routes.