Blasts from the past.

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The following passage which was recently brought to my attention has been added to our existing blast from the past section: https://britishdestinations.net/blasts-from-the-past/

The extra paragraphs read:

The following passages in J.A.R. Pillott’s “The Englishman’s Holiday.” Published in 1947 by Faber and Faber; reproduced 30 years later by Harvester Press in 1976 seem to be as remarkably perceptive now a further 40 years on, as it probably was when written in 1946/7, presumably based on evidence drawn mostly before the enforced break of the 1939-45 war. (Modern interpretations added in brackets).

“The chief holiday trades (tourism industries) are highly individualistic; in a place like Brighton there are thousands of separate (business) units.  But ultimately their survival is bound to an exceptional degree with the maintenance and development of natural and other assets (public realm) over which they have no direct control…….Hence the holiday resorts (inland and coastal destinations) were pioneers in municipal enterprise and from the earliest days found it necessary to assume responsibility for essential undertakings which private enterprise would or could not finance.”  page 243

“Each side in this curious partnership (private and public sector) is essential to the other but only the public authority can effectively co-ordinate the many strands which compose it….The role of the municipality has  steadily enlarged…. Experience has shown how easily decline can set in where it (the municipality) is careless or neglectful.” page 245.

There are a number of useful reminders here for those considering the need for destination management (of which marketing is only one, albeit important part) and whether there is a need for strong local public sector engagement, in whatever one of many modern formats that destination management now may take.

 

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