British Destinations

Visit Britain international tourism update

Posted on January 12, 2017 Updated on January 12, 2017

Two things on VB and international inbound tourism:

1. I am attending the VB British Tourism Industry Group meeting a week today (14 January).  Please take a look at the agenda  btig-agenda-jan-2017 and let me know if there are any issue on the international tourism that you would wish me to raise (that you think I won’t raise anyway) and/or anything significant to add to add to the industry “how is business” round-up.  I will raise the subject of where the post Northern and SW Growth Fund research has got to, albeit it is now almost now too late for it to inform current Discover England Fund bids.  Nonetheless it still should have relevance to future policy and strategy direction.  British Destinations members can access passed BTIG minutes at:  https://britishdestinations.net/members-area/content/minutes-and-other-board-papers-from-startegic-partner-organisations/

2. VB has just published their annual inbound tourism forecast 2017, which also includes confirm of their assessment of  the full year performance in 2016.  As ever, an excellent insight from VB.  The headline news is a forecast for growth in visits by 4% on 2016 and 8.1% in value.  The detail behind this prediction is contained in an easily readable single page that includes some informative notes of caution and caveats on UK and world economic performance and other notable external influences. An absolute must for at least a quick scan but also short enough and well worth the effort of reading in full:

https://www.visitbritain.org/forecast