Short title: ‘Big Data – What, How and Why?’
Long title: “Big Data – What’s currently available, how is it being used in tourism planning, management and marketing around the world and to what effect?”
Date: Wednesday 24th November 2021. 11.00am – 12.30pm (UK time)
Location: Virtual, via Zoom
The Tourism Consultants Network (TCN) is pleased to invite you to join our next virtual event on Wednesday November 24th (11.00 – 12.30 UK time) led by Chiara Caiati, Insights Manager at tourism intelligence specialists Mabrian, and her colleague Sonia Huerta, Head of Customer Success. They will be joined by Satpal Chana, Head of Data & Analytics at VisitBritain, who works with Mastercard’s Tourism Insights Platform, powered by Mabrian.
Mabrian and Mastercard travel intelligence platforms use the latest technology to provide leading destinations worldwide with real-time transactional and behavioural data and insights, to inform their sales and marketing activities and monitor effectiveness.
Chiara will give an overview of the platforms, and the range and depth of data provided by the company’s commercial partners, using case studies to illustrate the value to destinations. Satpal will give some feedback on the Tourism Insights Platform and will outline how he and his VisitBritain team are planning to use the platform, and which case studies are in the pipeline.
All are welcome. Small booking fee unless a TCN member. British Destinations members – special rate of £10
For more details. Go to: https://bit.ly/3ocuBeY
Book your ticket here: https://bit.ly/3kiAg22