Colleagues in Scarborough are seeking to move their beach hut bookings online. Do you have any recent experience with booking systems for beach huts or indeed any other similar asset letting systems? If so please see the details of the request on the “Forum: ask questions get answers”, main menu tab of Britishdestinations.net or go direct to the page at:
The UK Government today announced its long anticipated UK Tourism Sector Deal.
“The Tourism Sector Deal sets out how the government and industry will work in partnership to boost productivity, develop the skills of the UK workforce and support destinations to enhance their visitor offer” . “The government’s modern Industrial Strategy sets out a long-term plan to boost the productivity and earning power of people throughout the UK. The tourism sector has the scale and geographical reach to deliver on this ambition”.
The Government’s press release can be accessed at: here
Although the Sector Deal as a whole with be of great interest, I anticipate most destination management bodies will be immediately most interested in getting a bit more clarity around the plans to create Tourism Zones, of which there will be up to 5 in the UK. Involvement of the other home nations (within that number) is still to being discussed and to be agreed. The plans to create these Zones will be developed further over the summer with a bidding process to be managed by the British Tourism Authority (VB/VE [and any other participating national boards]) taking place in/from late summer, with an anticipated start date in 2020. The availability of any specific additional funding to support Tourism Zones development will be subject to the outcome of the Government’s spending review which itself will be announced later in the year.
There is clearly considerable interests from all manner of Cities, City Regions, towns, sub regions, urban destination, rural destination areas etc. in the possibilities of obtaining Tourism Zone status and all most certainly far more potentially interest than there are opportunities, in what may, depending on its success, be a first pilot round. If you are interested but have not yet engaged in initial discussions with DCMS or your own Government’s tourism sponsoring department or national tourist board, I would urge you to look at the detail given and ensure that any outline plans you may already have, conforms to the broad concepts given in the policy paper.
There should be plenty of formal opportunities to engage in discussions and obtain more clarity over the coming months. Meanwhile I am very happy to seek clarification on any points of detail from BTA or DCMS on your behalf, especially on issues that are likely to be common to most member destinations and, thus, it is actually saving everyone the effort of asking and answer multiple questions around the same issues.
Just for information, please note I am on annual leave during the first two weeks of July.
Coastal members and, in particular, those in the Southern Water area from Kent to the Isle of Wight may want to see the note I circulated to colleges in the UK Beach Management Forum regarding the Ofwat inquiry into Southern Water’s waste treatment malpractices from 2007 onward and the £120m plus fine and redress package announced earlier in the week. Legal proceedings against Southern Water are still being considered by both the Environment Agency (EA) and the Serious Fraud Office, for what is a really shocking , deliberate deceit, apparently perpetrated for 10 years or more: https://ukbeachmanagementforum.wordpress.com/2019/06/27/southern-water-ofwat-findings/
Ofwat have taken action on behalf of customers who will each receive rebates. The report sets out that the fine element is c £3m and would have been much more but for Southern Water’s cooperation in its investigation. According to the report, the fine and rebate combined recognises the very serious nature of the offences which they say, also includes causing serious damage to the reputation of all UK water companies. There are references to damaging the environment but none I can find to the damage to bathing waters or to damage to the reputation of associated coastal destinations.
I am now asking questions of Defra and, through them, of the EA about what the impact may have been on bathing water quality results in the Southern Water area since 2007 and, by inference, what damage may have been done to those local businesses whose performance can be negatively influenced by anything less than excellent water quality?
As the falsification of discharge reporting will have impacted on the levels of appropriate investment agreed and undertaken since 2007, it isn’t unreasonable to presume that current bathing water standards and those going forward until such times as the required investment can be made, will have been adversely impacted in or across the Southern Water area. I look forward to getting Defra and the EA’s response and, depending on what they say, to potentially helping colleagues take the case for accelerated water treatment investment and possibly other local redress forward.
Is it time to start getting robust single use plastic policies in place in all popular UK destination?
The campaigns targeting single use plastics are coming in thick and fast, the latest from Which? reporting on the percentages of recyclable single use packaging being used by the major UK supermarkets. The supermarket chains appear to be on the back foot and are vulnerable to media criticism and associated public backlash for both the range of items packaged in plastic and for the percentage of that plastic which is difficult to recycle or, worse still, non-recyclable.
This is a non-tourism example but I’d argue it adds weight to my view that tourism, leisure and the visitor economy, whilst perhaps far less profligate than the grocery retail sector are similarly open to public scrutiny and potential criticism. The visitor economy as a whole utilises many single use disposable items and a lot of these are currently made of plastic. That usage is particularly apparent in popular destinations due to the scale of visitor numbers, the nature of activities they typically undertaken and the number of businesses servicing those activities: it is simply far harder not to notice when the activity and their byproducts are concentrated in both time and space.
I think it may only a matter of time therefore before campaign scrutiny turns towards “popular tourist destinations” and the visitor economy sectors in general. Whether that happen before the UK and the devolved Governments impose legislative restrictions in the next couple of years on single use plastics and other problematic disposable items, like plastic lined paper cups, remains to be seen. Also, still to be clarified is: what exactly will be covered by future legislative controls, how improvements are to be achieved, for example, will it include a deposit return schemes (DRS) and, once in place, how effective will it all be in reducing, recovering and recycling some or all the one shot disposable items that are now such a routine part of everyday life. And, lest we forget, just because straws may be made of waxed card not plastic in future, doesn’t mean they are no longer problematic, especial when still being disposed of in their multi millions. Some of these latter issues have been highlighted in my earlier posts on single use plastics and DRS proposals.
Councils, including a number covering popular destinations, are already taking action to get their own houses in order by adopt internal policies. Typically, the use of single use plastics is being limited or banned, as far as practically possible, in all of the Council’s own operations, in all publicly owned building and on publicly owned land. In a typical destination, that by default will impact on the visitor economy and events, entertainment, attractions and the business activities conducted by concessionaires and operators of any other business in, or on, publicly owned land and properties. Restrictions may also be extended to events and activities funded by, supported or facilitated by local councils but not necessarily held on their land or in public owned or operated facilities.
Where this is happening, the initial driver often seems to be to meet local resident’s concern and not as a specific response to any potential tourism management and marketing opportunities or potential threats. Some Councils and/or local partnerships are also working with wider business interests to achieve voluntary single use plastic free status, either for individual businesses, business sectors or entire communities. What largely started in a few smaller rural and coastal destinations is now being adopted in other, larger urban areas. Some of these schemes are in recognised UK destinations and some appear to have a marketing angle included.
The accumulating pressure on other sectors leads me to believe that is increasingly important that all popular destinations try to adopt robust policies on single use plastics and potentially on other associated disposable item before the public and campaign groups start demanding that they do so. It is good that some Councils are taking a lead in this already, but I do think there is merit in Councils or the local DMO, BID or DBID/TBID rolling this out to the wider business community, albeit not an easy task, particularly, in larger urban destinations with many potential partners, or across larger rural destinations with a more widely dispersed business community.
I don’t necessarily think that having such policies in place will confer any great market advantage. Experience in other similar campaign areas, for example, bathing water quality, suggests that the public rather assume excellence to be the norm and that anything less comes as a disappointing surprise to them. However, should the public ever be encouraged (by campaigns?) to start looking at tourism, leisure and the visitor economy in any detail and see that robust policies are perhaps not yet in place to reduce, recover and recycle in a popular destination as an entity, then they are likely to be unduly critical of both the localities involved and of “UK tourism” as a whole. This is rather more about avoiding an identifiable open goal for negative publicity, than it is about trying to gain any short-term, market advantage by doing the inevitable but doing it that bit sooner than the competition down the road.
On balance I don’t think waiting to see what the national legislation, that may or may not appear in 2020 -2021 or beyond, has to offer is a sensible option. Surely better to be seen to act now, even if it is only on the simpler issues and then, if and when Governments pronounce on their solutions, adjust as necessary?
The Which? report on supermarket packaging can be accessed at: https://www.which.co.uk/news/2019/06/almost-half-of-supermarket-packaging-isnt-easily-recyclable-which-finds/
Any detail you are prepared to share around your own local successes and any obstacle encountered in developing effective local single use policies would be welcomed. Anything receive will, with your permission, be made available to other members who are in the process of, or have yet to develop, local council or voluntary partnership policies.
1. Formed in March 2019 a new Westminster All Party Parliamentary Group for Air Passenger Duty Reform has launching an inquiry on, The impact of air passenger duty on the UK post Brexit. The group’s creation follows on (coincidentally or not?) from the HM Treasury report on the impact of VAT and APD on tourism in Northern Ireland published in 29 October 2018, which roundly dismissed the case for a reduction in Northern Ireland and by inference across the UK.
The case for reducing APD in the UK has not, in my view, been strengthened by the Scottish Government’s recent decision not to pursue a 50% reduction moving to 100% in APD in Scotland, nor by the fact that they are doing so largely on environmental grounds (7 May 19). The potential impetuous of differential rates and their potential impact, especially on airports in Northern England has just gone away, while the environmental imperative has been given greater credibility; regardless of whether or not you believe ADP is principally an environmental tax design to reduce impacts and/or make the polluter pay, or simply a revenue stream for HMG (or any of the many shades in between the two).
I don’t propose to respond, for or against a reduction in APD to the APPG’s call for evidence, unless there is a strong and as yet unexpected ground swell to do so from within the destination-based membership. I am not planning to respond in the certain knowledge that the Tourism Alliance will be submitting comments as they have done before, strongly supporting the case for a reduction in APD. These will be based largely around arguments about international competitiveness and the need to retain and grow the UK share of inbound international tourism. Even if British Destination’s membership as a whole were to take an opposing view, which I doubt, it would be highly unlikely to have sufficient weight to block or mitigate the majority view held among the Tourism Alliance’s largely private sector trade association members.
The call for evidence can be found in the dropdown from the “Consultations” main menu tab or go direct to the page at: https://britishdestinations.net/consultation-responses/open-consultations/appg-for-air-passenger-duty-reform-apd-reform-inquiry-closing-19-july/
2. Heathrow expansion master plan has been revealed and is now undergoing a 12-week period of statutory review. The plans envisage the third runway being completed by 2026 and the remaining supporting infrastructure, including new terminals and access complete by 2050. Plans apparently include: the eventual creation of parking for a staggering 53k vehicles, an additional 260k flight and 50m additional passengers a year by 2050 (Gatwick carried c 46.5k last year):
Again, unless there a case made to me from the membership, I don’t currently intend to respond. Some individual members directly impacted by increased traffic from Heathrow, or who have local airports that may be effected by the Heathrow expansion may of course think that this represents a further opportunity for them to influence, either the Heathrow expansion plans themselves or the wider issue of increasing UK airport capacity and/or the final selection of Heathrow as the Westminster Government’s preferred option for expansion in South East England.
3. There has been a lot media coverage in recent months regarding difficulties among UK and EU airline operators, especial in the budget sector. 2018 was not a particularly good year for the sector and prospects for 2019 are still very mixed. Published in February the following article remains a useful overview of the underlying issues:
Visit England are soft launching a new product that was initially linked to the Discover England Fund programme. The “new online platform, Tourism Exchange Great Britain (TXGB), is a one-stop exchange for English tourism suppliers (e.g. accommodation providers, attractions, tours, etc) to link with distributors (e.g. online agents) with reach all over the world”.
Those in England involved in DEF projects should already be aware of the new platform and the opportunities it presents, via DEF development channels. Those not involved in DEF projects may not have seen the outline released in a recent VB/VE newsletter. As this is a DEF project it isn’t open to colleagues outside England but I am speculating that, in time, it might be due to the VB/VE relationship and the current international focus of the project.
I know very little beyond what is contained in the VE outline briefs and I am getting very mixed opinion from those already partly in the know via their involvement in DEF. Headlines from the brief include a 2.5% commission from the suppliers paid to the site on top of any commissions charged by the distributor on any sale made via the system. Distributor participation is free. Details of how distributors choose to distribute which product on the site, or not, and the financial and other contractual arrangements between suppliers and distributors operating on it are yet unclear, even after reading the briefing materials. This is of course the type of nitty gritty information that we all need to understand before we can start making any firm judgements on how it serves the interest of local businesses and the DMO’s, many of whom are distributors and or whose business models are increasingly impacted by the activities of third party distributors.
I am already confident that this is a very exciting opportunity for many suppliers. I am less certain about is how it will mesh in with existing destination management and destination-based distribution and marketing channels. Regardless, it is clearly a very significant development and one I feel you would all wish to be aware of and, in England, actively engaged with from the outset.
See the VE web page giving the outline here (note the more detailed briefing material for supplier and distributors can only be found once you click to register an interest). The original newsletter can be found here and for ease I have added links to the more detailed distributors brief here and the suppliers brief here, so you don’t have to go looking for them.
Any informed views and comments on this major initiative would be welcomed.
Those watching the development of Destinations BIDs as a supporting mechanism for Destination management may wish to note:
1. Southport’s DBID was voted through for a second term last week, joining Bournemouth Coast and Town Centre in 2017, Weymouth and Southend in gaining a second terms in 2018. Great Yarmouth is the next big destination BID player to renew later this year. Of possible interest to those going through the process or thinking of doing so, Southport raised its minimum rateable value from £2k to £7k paying the 1.5% levy, reducing the overall number of businesses in membership of the BID from c 950 to c 730. Although this has reduced the annual revenue by c £49k to c £436k it should also significantly reduce the management workload which is disproportionately higher, relative to return for a multitude of very small contributors.
Like all the DBIDs featured in our “Business Improvement Districts & Tourism” page the construct of the BID is specifically tailored to local circumstance. In Southport’s case the DBID essentially provides things for the visitor once in town, from flower planters, through visitor hosts to Christmas lights and some additional events outside the main and shoulder season. The separate membership funded Marketing Southport promotes the town externally and the Council’s tourism team do the bulk of the delivery of the marketing, of events organisation, of business tourism and conference support and generally do the operational destination management, operational and strategic planning etc. It is very much a triumvirate, working with the wider council to manage and to market the destination as a destination.
2. The Yorkshire Coastal BID, the first dual Council area DBID in England, has been cleared to operate across a variety of coastal towns and smaller communities spread along Scarborough Council and East Riding of Yorkshire Council’s coast. In late May the Secretary of State finally dismissed the appeal against last November’s successful vote in favour of the scheme that runs from Staithes North of Whitby at the top of North Yorkshire down to Spurn Point South of Withernsea at the bottom of the East Riding of Yorkshire. Four years in the making, this is the most significant event in larger area DBID developments, since the Isle of Wight DBID (2016), itself unusual due to its physical island status. Based on a minimum rateable value of £12k, using 1.5% levy the Yorkshire Coastal BID is set to raise £5.4m pa, albeit to be spent on agreed projects, over a significant number of towns, covering a very large coastal area.
3. As those of familiar with BIDs, Destination BID and the as yet untried Tourism BID (large convention supporting City based BIDs) will know, the basis on which the charges can be levied doesn’t have to be based on a percentage of rateable values; it could be a charge based on the numbers of windows, or on how tall the owner is, if that’s what you and your business community wish it to be! This flexibility in the existing legislation has led to ongoing negotiations within some of the larger, convention centre and events orientated Cities who are looking, with the help of their own accommodation sector, at D or T BID, levy based on a per bed, per night occupied basis. If adopted, this would in effect be a bed night levy but one that wouldn’t require any further Government approval or legislative change to allow it to happen.
I offer it as insight into the thinking of both the destination management bodies and some of the member accommodation businesses in larger City destinations at this time. This flies in the face of the view that all of the established accommodation sector is dead set against of a “bed tax”. Many still are but increasing numbers are coming around to the view that local destination management and marketing does need to be formally supported and this may just be the most practical way to achieve the aim. The BID approach has the distinct advantage in that contributing businesses have considerable influence before the event and, subsequent, control around what the money raised will be spent on. If a BID is approved, all eligible businesses contribute to the cause regardless, thus, eliminating freeloading within contributing sectors. The business community as a whole can also choose to withdraw its support every 5 years (also a major vulnerability?)
It may of course not develop beyond the discussions phases, but it does indicate a growing recognition that both the public sector and the voluntary private sector funding models for destination management are failing to generate adequate resource. Success of a BID based approach in the major Cities would pose some interesting issues around the ability to compete for the many other urban and rural destinations across the UK who are in equal, if not arguably in more need of destination management and the wherewithal to make it happen.
It, is also worth noting that destination management is not the only potential recipient of any BID or new legislative based tourism levy funding. The cultural sector through the Core Cities Group has also identified such levies as a potential source of future revenue for cultural activities and is recommending a pilot of “BID+” and of a “tourist levy” (see page 3 and 36 of the 2019 Cultural Cities Enquiry for more detail). Perhaps sensibly they have not yet specified this as a bed or overnight levy, although practicalities of collection almost inevitable lead in that direction. Finding a practical, fair way to levy day as well as staying visitors is great challenge and the source of much of the accommodation’s sector’s current objections to a tourism levy or bed tax as they see it.
Details of the DBIDs in operation mentioned above, together with details of many other inland and coastal DBIDs can be found at paragraph 3 of the following Britishdestinations.net page:
If you need any advice on Destination BIDs please feel free to ask. We have built a lot of background knowledge around the subject and we also have a number of member contacts willing to assist other British Destination members develop their own approaches to these novel but often complex, local partnership mechanisms.