This year, for the first time, we have produced Destination Intelligence individual reports for every single British Destination member. We have also incorporated data from a number of external sources, including data published by the Office for National Statistics and from Visit England / Visit Britain.
As a further member benefit we have created an interactive data dashboard that provides immediate results, including trend and benchmarking analyses. The dashboard has been designed as a single point of access to key tourism statistics at destination level as well as providing benchmark comparison data against group destinations and overall averages. Users can select individual destination profiles by using the drop-down menu at the top of the page.
Destination Intelligence Dashboard
Gain greater insight into your destinations tourism performance.
The FREE, downloadable Destination Intelligence Dashboard makes understanding and reporting on your destination even easier.
The Dashboard includes your destination’s:
- Population trends and household data
- Economic data
- Tourist Information and Social Media
- Tourism Activity Management
Benchmarking – This new additional feature gives you three new layers of information offering you greater insight into your destination:
- Visualise the key statistics for your destination on a two-page dashboard report
- Compare results against similar-type destinations
- Compare results against all British Destinations members
The Destination Intelligence Dashboard can be found here.
For more information about Destination Intelligence, click here.
Forgotten the separate password for the destination intelligence site? Find it using the main corporate site password at: https://britishdestinations.net/destination-intelligence/destination-intelligence-website-and-login-detail/
or email firstname.lastname@example.org for a reminder
Sergi Jarques Director Destination Research Ltd. DD: 01206 392528 M: 07867 474581 Check out our most recent projects !