Latest Event Updates
This week the Tourism Alliance has issued a document outlining the situation for UK tourism and its asks of Government for the tourism industry. Although targeted at the Westminster Government, and therefore primarily focused at England, there are a number of crosscutting issues relevant to the UK as a whole and a number of other issues which will have resonance with those operating in the other Home Nations.
The paper addresses domestic tourism and domestic and inbound international tourism and travel and I think you will find that there is much within it that most, if not all, UK destinations managers would wish to support. Please feel free to distribute either the summary or full paper to your own local business partners. Both can be accessed at:
Visit England has launched an emergency assistance fund totalling £1m to award grants of up to c £97.5k to cover essential cost between 1 October 2020 and 31 March 2021 for those DMO in immediate danger of closure due to the collapse of commercial revenues. The fund is open only to private sector companies limited by share or community interest companies with a number of other additional criteria which must also be meet. Local authority based DMOs, DMO companies directly controlled by a sponsoring local authority and a range of other organisations from travel agents through to industry trade bodies are listed as not being eligible.
A full summary of the fund, details of those eligible and those not, together with access to further guidance and detail of how to apply can be accessed at: https://www.visitbritain.org/destination-management-organisation-emergency-financial-assistance-fund
I may have been a little over optimistic last week when I ventured to suggest that I wasn’t aware of any catastrophic consequences for tourism businesses arising from the forthcoming introduction of the “rule of six”. Fortunately, I did include the caveat “not yet” and suggested that I suspected there may well be some issues yet to emerge and referenced larger self-catering units as a possible example of one of these. Days in to the policy and it turns out that are a range of issues, some which could already be viewed as catastrophic and other that have more than the potential to become catastrophic for those effected.
Self-catering. For self-catering units designed to accommodate more than 6 there is a significant immediate problem, especially in England where there is no dispensation for under 11 or 12-year-old children. Last Friday’s announcement has resulted in immediate cancellation of booking made throughout September, October (including the half term) and on into the New Year, more are almost certain to follow. Owners and agents face a moral and legal maze when considering existing bookings already made where they know or suspect the party size to be greater than 6 and a similar dilemma going forward when considering whether or not to accept future bookings, assuming it is both financially viable for the owner or renter to rent and under occupy a larger property. If a larger property is rented for 6 but then occupied by more than 6 where does the liable lie? The larger the property the more difficult those calculation and moral/legal maze becomes. Looking forward the rule of 6 has effectively killed off the one bright spot in an otherwise long, cold winter, the pre-Christmas, Christmas and New Year family and friends’ gatherings which are, as often as not, conducted on a scale greater than six.
Obviously, properties accommodating 6 or fewer and groups of up to 6 are unaffected by all of this. However, if you are the owner of one or more large letting property or an agent for larger properties, boats or other larger self-catering units then this new ruling is almost certainly already catastrophic, particularly when viewed in the light of having already lost businesses to both the lockdown and/or the subsequent two household rules.
Serviced Accommodation. There are also reports of cancellations of existing group bookings in serviced accommodation, as individual abide not just by the spirt but also to the letter of the new rules. Hotel and guest house owners also face a similar dilemma regarding existing group bookings and one which is significantly more difficult for them to police going forward due to the typical configuration of accommodation units. In most but not all cases, serviced accommodation is configured in smaller, typical two person units and can at least be readily resold to other parties of six or under, assuming the total demand for accommodation in the UK is not significantly reduced by the implementation of rule of six. The serviced accommodation sector is equally concerned about the almost certain loss of the pre-Christmas, Christmas and New Year family and friends gathering trade and in addition the loss of multiple, single night bookings normally associated with the Christmas work’s parties and other similar festive, larger group associated trade.
Hospitality. Hospitality and, in particular, restaurants have also reported immediate cancellation of bookings, principally for the coming week or two but also some longer-term festive season related bookings. Restricting group size may not kill current trade but it will reduce reasons and occasions to indulge. Hospitality’s major concerns going forward are for both the Christmas and New Year close friends and family trade and the lucrative business associated with works and other festive parties. These combined again would normally make up a major high point in what can otherwise be a long slow winter period, with January and February normally being notably more difficult.
Meeting and Events. Comments from the meeting and events industry and from sport and from the theatre and arts suggest that the rule of six has not had a marked impact (yet?). It is essential yet another limitation to be considered in an already very heavily restricted area of activity. If this is correct and planned activities can continue as seems is often the case, it still does not bode at all well for hoped for or, in some cases, proposed future relaxation, particularly around the size of audiences allowed, which in turn directly impacts on economic viability of meetings and events and sporting, theatre and the arts industries.
Conclusion. There may well be other problematic areas I am still not aware of. We do of course have to acknowledge that if group gatherings for essentially social purposes have been identified as a potential source of a second spike then the rule of six does needs to be fully supported. Suggesting sensible mitigation, or very minor change remains our best course of action. Thus far the only immediate suggestion that falls into that category would be the inclusion within England of a dispensation for younger children. While it may make policing the rule of six marginally more difficult, it would assist to some degree, most business in many but not all of the areas outlined above. It would helpfully remove a very confusing variation between the Home Nation’s policies and ultimately it might limit the potential for Westminster Government to become known for ever more as the “Government that stole Christmas”. I don’t hold out too much hope but nonetheless it is still worth pursuing. A further round of Eat Out to Help Out, would help address the loss of traditional festive trade in the hospitality industries? Views on other pragmatic solutions are still being sought from colleagues in the relevant trade bodies and through Tourism Alliance.
I would welcome further updates from members and, in particular, any corrections or differing views on the emerging situation as it is presenting itself to you in a range of differing destinations.
1. I have been holding back on commenting on the new “rule of six” in England (and subsequent changes in Scotland and Wales) while pondering what these new measures really means in practice for businesses once they are applied from next Monday. I think that the simple message for local business partners in England is that they bring new, or reinforce existing duties, that are now backed by more recent and new penalties, including substantial fines and in the worst-case, closure orders (up to £10k for an illegal gathering).
Businesses need to take the existing and new duties seriously and should reread and apply the guidance for their own sectors, all of which have now been updated to reflect the latest changes. Active enforcement by both the police and local authorities more generally, is being encouraged and is therefore now more likely, not least because identifying breaches of the rule of six is relatively simple for both the authorities and for the general public, who may or may not report their concerns, or vote with their feet. Much the same can be said about the rules in Wales and Scotland, albeit the definition of six and the rules and consequences still vary to differing degrees between all three Nations. https://www.gov.uk/guidance/working-safely-during-coronavirus-covid-19
Businesses in England need to understand that they should not inadvertently facilitate or allow groups of more than 6 to socialise indoors or out (unless in the special circumstances allowed, for example weddings in approved venues or family support bubble larger than 6) and they must now assiduously apply all covid-19 secure procedures, including track and trace (now a legal, not an advisory requirement). Higher levels of enforcement are likely in many if not all areas over the coming weeks and months. The very real risk of heavy fines or closure orders must be avoided, as should the rapidly increasing risk of local spikes and local lockdowns both of which would have very serious consequences for individual and wider business survival and recovery.
I am not yet aware of any catastrophic consequences of the rule of six for any visitor economy business sectors currently open or in the process of reopen, although I can foresee issues, for example, for larger self-catering premises. Please let me know if you are alerted to any significant issues.
2. The steady flow of specific covid-19 research is slowing as we transition from immediate impacts, through the end of the summer season and now move into the Autumn off peak and Winter low seasons, with some of the weekly surveys having been suspended. The latest analysis, the 5th in the series on the hotel sector from Hotels Solutions can be found on our C-19 research page at: https://britishdestinations.net/c19-research/
3. Separately Andrew Keeling is advocating the need for further detailed research in to the hotel industry particularly within coastal destinations, in order to evidence the need for more targeted support for this sector. If any of our member destinations are interested in investigating how such research might be jointly commissioned then please let me know. If there is sufficient interest I will investigate the opportunities further.
Covid-19 is still with us and may be for some time to come. Any early hopes of short sharp crisis followed by a rapid return to the old normality are gone. So rather than just focusing on managing the immediate consequences as necessity has dictated so far, is it not time to start actively investigating some of the new realities in an attempt to predict what bit of the old norm will continue and what the new norm that may emerge might look like?
The 31 August – 1 September 2020 almost certainly marked a watershed for domestic based tourism businesses. From here on in we will start to get a true feel for which UK businesses have not only survived the initial shock of lockdown but for those that also have the resilience to weather continuing covid-19 related pressures, during what is for many the long and largely lean, off peak and out of season months to come.
1 September for most marked the end of the school summer holidays and the return to school for most within the week. It was also the beginning of the end for full government subsidised furlough which will now taper to include greater contributions from employers up to the point that the scheme ends in less than two months’ time. Sadly, it also marked the end for much praised “Eat out to help out” scheme with, we are told, little or no prospect of it returning. We also told that further local and, if necessary, national lockdowns will be imposed, if and when it becomes necessary, and that keeping schools and education open in England will take priority over “pubs” and hospitality. The other Home Nation’s approach also supports that stance. Hopefully that is much more of a warning shot aim at the public about taking greater care in their leisure time and not a warning to our industry of things Government feels are likely to come.
Although a watershed it is also the start of a critical transitional period that now runs to the end of October which itself is marked with the last potential holiday hurrah of the Autumn half term (for many the last week of October) and, as the month closes, the end of the furlough scheme. Thereafter, domestic tourism is on its own and out of season until sometime in late March or early April 2021 and the start of a new holiday season; be that a new season with or without, some or all, covid-19 restrictions still in place.
There isn’t that much more we can do now, other than to continue to lobby for extended or new support for the industry. We can, however, begin to delve in increasing detail into the impacts, thus far, in order to assess what has been put on hold and should naturally recover post covid-19 and what has been structurally damaged, how and to what degree. Given the symbiotic nature of most of the constituent parts of the industry, particularly within built and rural destinations, it is only by properly understanding what is and what isn’t going to recover unaided, that we can start to plan to repair that damage or, if necessary, make alternative provision to mitigate against it.
Of the many areas of concern, group travel and in particular coaching is one of the more noticeable. The loss of coach capacity from the more notable closures like David Urquhart Travel and Specialist Leisure Group’s 8 major coach and coach holiday brands makes this, a potential structural issue and one which leaves many hotels that use group travel as a convenient mid-week and off-season filler, very exposed. It has also left those many place and individual businesses that benefit from either day and staying holiday-based day tours and visits exposed, including many of our most popular heritage towns and individual historic assets.
The good news that David Urquhart’s coach business has been bought by Alfa Leisureplex Group, and SLG’s, Sheerings and National Holidays brands have been acquired out of administration, respectively by Leger Holidays and Just Go! is tempered by the realisation that these deals apparently involve the purchase of the brand, website and database only. This may help secure the future of the new owner’s business models, in difficult times to come but it doesn’t necessarily address either short term, demand side problems, or longer-term supply-side, capacity issues. This assessment may be wrong and the arrangements may of course help to see a rapid return of group travel business to pre corvid levels as soon as the current crisis ends? But with a large slice of the pre-covid coach fleets now apparently missing in action, it is hard to see how that will be easily achieved.
Business tourism, conferencing events and exhibitions are another a mainstay for many urban destinations. Far from there being light at the end of the tunnel, many conference venues are now fully or partially closed, with limited prospect of them hosting any significant events much before early spring. If anything, more cancellations or further postponements of events, which typically have an administrative/delivery lead time of 6 plus months and a booking lead time of 1 to 3 years, are as likely for next spring, as any new bookings or confirmation that booked events will proceed in 2021 as originally planned. The lack of major conferences exhibitions and events is having a direct impact on accommodation providers (and associated hospitality businesses) and increasingly so as these are activities that, in popular, non-core City destinations, tend to be focused on the off peak and out of season months, when leisure tourism has subsided. Assuming that the venues can weather the downturn, the issues will be: can the hotels and will both the venues and adequate quantities and quality of accommodation be in place to service it once the demand for conferences and events returns at some point next year or beyond? If both are not firmly in place, these major events can’t easily be planned for, let alone proceed.
There is also similar structural concern regarding the future demand for such larger gatherings in general. Opinion varies as to whether individual and organisation will want to meet as they once did, whether the specialist companies and organisation that arrange some of the more commercial events will survive the downturn to be able to trade again and what the shape and size of business and the associations, societies, organisations and charities meetings market will look like in future. For many destinations on the conference circuit, one or more theatre and other cultural assets are often part of the conference venue offer. Whether they are incorporated within the conference and events offer, or are standalone venues, much the same can be said about their current closure. Will these theatres survive to take product post covid-19, or will sufficient producers and artists survive to make and perform the product that theatres, arts and cultural venues will, at some point, invariably need? Again, a classic chicken and egg scenario.
Retail continues to struggle in most destinations with a downturn in residents, visitors and the absence of local office-based workforce taking its toll. The latter is also having a more marked effect on hospitality in some towns and Cities that currently have a more limited domestic tourism appeal in general, or just now in the current covid environment. Without overseas visitors and a large commuting workforce, larger town and Cities are struggling as much if not more than most. Much of the recent resurgence in domestic tourism has favoured rural areas, smaller towns and Heritage Cities the coast and seaside resort, all largely reached by private car. Larger Town’s and bigger Cities which normally have the advantage of excellent access by public transport have seen that advantage in many cases become a positive disincentive. A quick win for all would be the active encouragement of an early return to the use of off-peak public transport, for leisure purposes, rather than the current focus primarily on essential commuting.
Understanding what role physical retail will now play in destinations and the future role of towns and Cities as physical work places, needs to be thoroughly interrogated and the breadth and depth of any permanent or step changes identified. Both have the feel of a potential structural, rather than passing temporary changes and both may therefore require structural responses.
As with any downturn the problem for all destinations will be the impact of failed businesses premises on the look, feel and appeal of the place as visitor destination. The odd closed business is normal and manageable; it becomes a structural issue only if too many premises fall out of use, for a protracted period, in too small and all too noticeable an area. Quick fix, poor quality or inappropriate new usage can also be as, or even more damaging to the appeal of the wider place by changing either the nature of the place itself or the nature of the customer base, to the detriment of other businesses still trading.
The search for a means to break the negative cycle of less appeal, fewer customer, more closures, even less appeal isn’t necessarily new. What is new is the pace of change, its cumulative scale and therefore the increasing urgency to arrest further decline and to start proactive improvement. Casual dining and experiential activities filled much of the post 2008 recession gaps in many towns and cities, but casual dining itself has become a major casualty, starting well before covid-19 and now accelerated by it. So, what are the post covid-19 innovations going to be for the typical destination High Street? Does it need to be radically different, or is it simply variations on the theme of more of the same old pre-covid solutions?
The scale of closures and/or the price of retaining weakened but viable tenants is likely to see a painful reduction of achievable rents and a potential, wholesale down grading of commercial property values. That is a structural shift on a potential scale that is too big for us to easily quantify, let alone to qualify in terms of its likely immediate and longer-term consequence. Nonetheless, the questions need to be asked and the full range of possible implications discussed, even if it results in no firm answers. In theory at least, it also further undermines the basis for the Business Rates system (assessed, achievable rent), which many now feel, requires radical change and not just the minor adjustments, like those currently being considered by HMG. Is the solution to allowing a significant reduction in the property related cost of doing business in the High Street and letting the market decide what is or is not then occupied? If it is that simple, then what are the intended and unintended consequence of that for public and private sector property related income? If most properties are occupied but the owners, occupiers or the public authority don’t have the means to invest adequately into either the properties themselves or the surrounding public realm, then the appeal of the place may still in time be equally damaged, only by a marginally different mechanism.
More controversially perhaps, the immediate impacts of covid-19 have prompted questions about the very nature and value of popular UK tourism, both at home and abroad. At one end of the scale the largest owner of hotels in Benidorm, in the face of a lack of British tourist, has apparently questioned whether the largely cheap and cheerful, mass tourism market that the resort was built on over the last 60 years, was sustainable even before covid-19, let alone in an uncertain covid or post-covid world. At home the lifting of lockdown has prompted numerous reports of staying and day trip visitors treating, in particular, our coast and countryside as though it were some massive unfenced, free festival ground to be used and abused, without any reference to social norms. Similarly, many individual businesses, of different types have reported a range of anti-social or needlessly unpleasant behaviours, that they wouldn’t normally expect from their “typical customers”. At the extremes and between the two, the underlying points being made is about the “wrong type of tourist” in the wrong environment, often paying too little, usually in the too great a number for the carrying capacity of the business or place. In the Benidorm example the argument is that covid-19 has come as a body blow to a fighter already on the ropes, after years of being hit by increasing local costs and largely static or falling prices/revenues. The model is said to be broken and higher prices, probably acceptable to far fewer visitors is the suggested way forward. I don’t sense anyone is suggesting that the UK domestic model, as was or as is just now, is broken as such. It is perhaps just not as well loved, well understood or as well nurtured as it might or should be, relative to its true social and economic contribution?
While in theory, individual business might have the luxury of being more or less selective about their own customer base, it becomes progressively less easy for a defined areas within a destination, let alone an entire destination, sub regions or indeed nations to go (or stay), “upmarket”, especially if that means the number of businesses and the level of employment within the visitor economy has as a consequence to contract as it abandons popular and volume, for higher value, typically lower volume trade. There is seldom any harm in aspiring to be upmarket, provided the reality isn’t so far removed from the aspiration that you fail to please anyone.
The unprecedented, hopefully temporary, changes to the profile and activities with UK tourism market are potentially so marked this year that they do give us a unique opportunity to study the effects and ask some fundamental questions about what kind of tourist, in an ideal world, we would want, where and when within the multitude of often very different UK destinations, already by necessity catering to a range of differing market segments. It is still probably worth doing even if in our heart of hearts, we already know that very often what we actually get, when and why, is to a greater or lesser degree, largely outside of our direct control. I also suspect some may favour the more practical view: be grateful for what you do get and if it becomes a local problem then deal with the consequences as they occur.
Before we ask any of these interesting question’s we probably first need to establish beyond the anecdotal, what “type of tourist” we actual saw where, in what quantity this year and more important what type we didn’t, that would normally expect to have seen. That isn’t necessarily the level of information that we can get directly from standard national and local value and volume research so it may prove to be difficult to separate local prejudices and perceptions from the evidenced realities at either local or wider national level. That doesn’t mean we shouldn’t at least try.
In the coming weeks and months, the intention is to identify as many of these emerging potential structural issues for tourism and for popular destinations. The purpose being to start identifying tactical and operational solutions that we can be applied locally now and to start to identify strategic interventions that can be flagged up to the Westminster and the Home Nation Governments as they wrestle with these issues, as surely, they must, over the coming months and years.
As ever, member’s views are critical to developing our thoughts on what the issues are and what the options to tackle them may be. Please let me know what think and especially thoughts on areas where I may have already started to got it wrong or critical areas or issues that are not touched on here, for example, English Language Teaching, scares asset reliant events like airshows, the currently largely obscured loss of routine non-conference and event related business tourism, or even the uncertain performance of domestic VFR.
English UK have kindly agreed to allow British Destinations members access their guidance note for the reopening of English Language Training (ELT), training establishments and student accommodation including student hosting with in the UK. English Language Training is overseen by DIT in Westminster, embraces DfT and educational requirement and involves both travel and accommodation the remit of DfT the Home Office and DCMS amongst others. The Home Nations maintain control of some elements of this, consequential ELT is one of the more complex of areas included within the “tourism” umbrella. A paper detailing the scale of ELT and the potential losses faced can be found in our covid-19 research page (currently 7th item): https://britishdestinations.net/c19-research/
To protect English UK IP rights I have agreed to password protect the access page, if you or your computer has forgotten the password for our corporate site email me email@example.com. Members are free to use the guidance and distribute it to their partners, although you are asked to refer non English UK member ELT establishments to request access a free copy from English UK directly (a recruitment lead). Both the document and the rider detail can be found at: https://britishdestinations.net/599-2/content/english-language-training-english-uk-reopening-guidance/
England. Although widely circulated the opportunities to participate in VisitEngland Autumn promotions may have passed some destinations by? The majority do involve partnership arrangements that I appreciate may preclude engagement from many destinations because of, say revenue impacts of covid-19 and/or because of the need to service core destination marketing activity from within already limited budgets. Nonetheless, it is worth looking at the opportunities, some of which close soon. One at least, the PR opportunity, is entirely free to enter and needs no more than a suitable good news story for Autumn, Winter or beyond, making it open to all regardless of practicalities like budget, the scale of the destination or staff resource: https://www.visitbritain.org/be-part-our-domestic-marketing-campaign-escape-everyday
Wales. The ongoing campaign, Love Wales love taste continues into September: https://businesswales.gov.wales/foodanddrink/LoveWalesLoveTaste . The more cautious and somewhat later opening for most hospitality businesses in Wales is supported by among other things, the Promise/Addo campaign: https://www.visitwales.com/promise .
I am not yet aware of the details of any Autumn, October half term or Winter promotion plans. Given Visit Wales’ well-established track record on UK domestic promotion, I would be very surprised if there were none, or none to follow soon. Notwithstanding of course any restrictions or delays that may be imposed by the Welsh Government’s slightly different approach and timetable to reopening of Welsh businesses and the Welsh economy to that applied within England. I’d welcome any update on marketing plans and campaigns from colleagues in Wales and /or Visit Wales as the situation develops.
General opportunities. From a forward planning perspective the next major domestic tourism event or opportunity is the October half term, traditionally a holiday period which is as, if not more, popular with domestic outbound international travel than it is with domestic holidaying. However, these are far from normal times.
The bulk of education authorities in England and Wales appear to have selected Monday 25th to Friday 30th October with those in Scotland opting for one or other of the two preceding weeks. Add to this the vagaries of variations allowed for English academies and in the private schools sector and you have a main window, that still falls within the last two weeks of October, with the peak for most being from Saturday 23rd October through to Sunday 1 November, inclusive. Do please check your own local and main source market areas dates, don’t rely on my rough and ready national assessment!
There is sill a number of obvious uncertainties involved in this year’s October holiday, varying from: the prevailing domestic and domestic outbound market conditions, through potential unknowns in the education sector, to the UK’s covid-19 status at that time. Nonetheless, I would like to start to get a better feel from a wider group of colleagues about how they are viewing the October half term from the perspective of differing markets, different business sectors and differing businesses types (day v staying, short break v longer holiday, self-catering v serviced etc.). The aim is to identify what the key threats and opportunities may be and how best, if at all, you feel these might be minimised or exploited to greatest benefit by centrally coordinated actions, whatever you think the could or should be.
It may be a little too early to be making hard and fast decisions about late October but equally it will soon be far too late to start formulating and pushing for the delivery of effective coordinated action or activities, particularly if these are around shared marketing approaches, national marketing messages or some similar communication piece. Your views on the threats and, in particular, opportunities and the best means of fulfilling them, would be welcomed.
Four quick points: 1. impact on holiday taking and making in and from English coronavirus restricted areas, 2. the apparent direction of travel for Westminster policy, 3. the latest research articles and 4. Airbnb a change of heart (?) and other similar fleeting windows of lobbying opportunity:
1. Late of Friday 7 the Westminster Government issued new/revised guidance for holidaying within and from coronavirus restricted areas in England. Destination mangers and tourism businesses (within England) should be aware of the content both from the point of view of hosting visitors from restricted areas and from the prospective of either being or potentially becoming a restricted area at some future date (forewarned is forearmed). The guidance strikes me as being neither particularly detailed or overly prescriptive. Critically from a business point of view, it includes reference to best practice on holiday postponement and/or refund policies, due directly to the application of these restrictions. The implications for other Home Nations and, in particular, from a hosting prospective are as yet unclear (to me at least). If anyone has a better understanding please share it with me: https://www.gov.uk/guidance/guidance-on-holidays-in-areas-with-local-coronavirus-covid-19-restrictions
2. The mood music from Westminster last week suggests increasing concerns regarding social interaction as a/the major contributor to increased infection levels, albeit, mainly from social interaction at a more local/resident level rather than specifically from within destinations and domestic holiday activity. The high incidence of infection among the under 30s in Preston is also a notable, marker from late last week. High level comment on the prioritisation of the opening of schools and the maintenance of education over pubs, although an overly simplistic indicator, should be taken as very clear sign of where priority for the Westminster Government now lies: education, followed by the restoration of general commerce and getting England/UK back to work and then leisure and social interactions. If nothing else it was a clear warning shot to the public and to the industry to take the current rules on social interaction seriously or risk having them taken away entirely. It is assumption, but for pub I would read, if needs be, also all non-essential leisure and tourism activities?
Despite continuing lobbying efforts for additional support over the lean winter months for the tourism and leisure sectors I am inclined to think that generous initiative like Eat out to Help, during August, VAT reductions through to the beginning of January 2021 and the furlough retention grant of £1k per person retained into 2021, may now represent the full extent of the support we can reasonably expect? That doesn’t negate the need to keep pushing for other initiatives, principally designed to retain staff and keep businesses afloat and in a fit state, long enough to start recovery proper during the 2021 main season.
3. I have added more research to the Covid-19 research page on Britishdestinations.net. This includes an interesting piece from the Tourism Alliance which aims to quantify the scale of potential redundancies within Tourism. It may be useful in supporting the case for more targeted support for the industry over the shoulder and off peaks months to come: https://britishdestinations.net/c19-research/
4. In a Sunday Times Magazine Article this weekend the Airbnb founder outlined the “mistakes” he felt the company had made and apparently promised to take a new approach to how Airbnb works in future with hosts, local and National authorities and destination “marketing” bodies. Some in the industry remain, understandably, sceptical about the promises of reform and, in particular, the suggestion of new more socially minded approach to how the business model functions in different countries. Taken at face value the comments still represent one of a number of covid-19 created opportunities to forge ahead with strategic, tactical, structural and operational change in the UK tourism industry. Others include: gaining a better understanding of the true value and function of domestic tourism, recognition of the symbiotic relationship between apparently very different sectors and individual tourism businesses in the visitor economy (especially within recognisable destinations), greater support for the often unsung roles and functions of destination management (and within that destination marketing), the importance of the roles and functions of local government, within effective destination management and the need in England at least for a stronger National domestic, development, strategy and policy function, linked to a more inclusive network of local destination management and marketing organisations.
The key now is not to let these lessons learnt or, more accurately, the known lessons highlighted, slip by again for want of us all focusing solely on the immediately more pressing needs of stabilisation and recovery.
The Sunday Times magazine article is on subscriber access only. One of a number of useful summaries picked up by other media providers can be found at: https://www.rte.ie/news/business/2020/0809/1158208-airbnb/
The original article which can be accessed in full on a free trial basis is at: https://www.thetimes.co.uk/past-six-days/2020-08-09/the-sunday-times-magazine/air-bnb-brian-chesky-interview-coronavirus-8smq3f0r6
I have already made representations to DCMS and other about the appalling sloppy use of language by other department regarding selective area lock downs (my terminology) announce late yesterday and earlier today in certain areas of Northern England (Manchester, East Lancashire and West Yorkshire to be more precise) which has then for some extraordinary reason repeatedly described as the “North West England lock down”, including within some of VB/VE own (thankfully industry facing) notifications late this afternoon.
The inaccurate geographic description picked up and repeated by the media has resulted in chaos across the larger proportion of the English North West which is unaffected (or was, until the poor use of language was picked up and repeated) and also in both the wider Yorkshire and Lancashire Counties, as very few people understand the difference between East Lancashire and the rest of Lancashire, or West Yorkshire and the rest of Yorkshire. Indeed many others don’t really know where those two Counties start and end, so there is a knock-on to areas on both the Northern and Southerly County boundaries. The major damage has probably been done, however hopeful someone in authority and with the reach to do so may yet at least try and unpick the unintentional damage done thus far.
The guidance for these new lock down areas has been updated several times today. The critical addition this afternoon was the guidance for those planning to holiday in the restricted areas and for those from those 3 areas intending to travel elsewhere for holidays outside them. It is permissible but with caveats the application and enforcement of which may still prove problematic, especially at almost no notice, during the coming peak holiday week, which for many physically starts today or tomorrow.
Can I holiday in this area, or visit shops, leisure facilities, or cafes in it?
Yes. However, you must avoid socialising with people indoors when doing so.
I live in the area. Can I leave the area to go on holiday?
You should not travel outside of this area to meet people in their homes or gardens. You can still go on holiday, but you should only do this with people you live with (or have formed a support bubble with).
Although not absolutely explicit I believe day trips are covered in part at least by the second half of the sentence. I can see no other reference to day leisure travel outside a restricted area:
I live in this area. Can I still go to cafes, restaurants, the gym and other public places?
Yes. But you should only go with members of your own household if indoors – even if you are going outside of the restricted area.
The full list of restriction and permissible actions is at (note the NW error is repeated in the link title):
And the base document at:
Public Health England have produced a series of action cards for different business types explaining the steps to be taken for early outbreak management involving staff customers or both. The detail is similar within each but they are branded and targeted at specific sectors. The cards are a useful tool to help businesses understand what is and will be expected of them now and a handy aide memoire if unfortunately, they need to put the advice in to action at some later date. Businesses should be encouraged to access and print off the detail. They apply to businesses in England only.
Although relatively easy to access it isn’t intuitive, nor necessarily quick to locate specific sector files, in three different download sections and multiple sub-file some of them contain. I have therefore set up page on Britishdestinations.net giving a quick briefing and containing the 11 most relevant action cards to the visitor economy:
The Public Health England page which contains a briefing on the purpose of the action cards and gives access to all 17 sector specific cards is at: