Internal and external KPIs (Dec 21)

Colleagues at Scarborough are reviewing their current KPIs. They are seeking examples of the key annual KPI measures being used internally by other destination managers to assess their own services and externally to assess the destination’s economic performance. For example, numbers business enquires handled might be an internal KPI of the service, while footfall in the high street of Coach numbers, might be an destination KPI. Examples of what you use and as much detail as possible on how it is gathered and how it is used, if that’s not immediately obvious from any of the examples sent. Replies directs please to: . As every any significant findings will be made available to other members on request.