Administered by VisitEngland the GREAT UK Challenge Fund is a new £2m merit-based initiative, operating as part of the overall GREAT campaign, which is open to eligible education, tourism, and trade and investment organisations in England, Scotland, Wales and Northern Ireland to help them capitalize on opportunities in overseas markets.  First call for expressions of interest closes on 15 April:

https://www.visitengland.com/business/great-uk-challenge-fund