National strategies & policies +

This section contains strategies and policies, relevant to tourism and the visitor economy:

VisitBritain VisitEngland 2020 5-year strategy:  Published in January 2020 this document outline the VisitBritain and VisitEngland Strategy for the period 20020 to 2025.  The new strategy includes a greater emphasis on supporting the domestic market:

2020 Visitbritain Visitengland 2020 strategy

DEFRA Landscape review (England): Published in September 2019 this report looks at the National Parks and Areas of Outstanding Natural Beauty (AONB) in England and makes recommendations regarding the future direction of both, including bring the two together “under one family” served by one National Landscape Service and increasing the diversification of usage, users and oversight.  The full report can be accessed at:

2019 Landscapes review – England- final-report

Tourism Sector Deal 2019:  Announced on 28 July 2019.  “The Tourism Sector Deal sets out how the government and industry will work in partnership to boost productivity, develop the skills of the UK workforce and support destinations to enhance their visitor offer”. “The government’s modern Industrial Strategy sets out a long-term plan to boost the productivity and earning power of people throughout the UK. The tourism sector has the scale and geographical reach to deliver on this ambition”:

2019 Tourism Sector Deal printable pdf

H of C  UK Shared Prosperity Fund briefing paper 2019: After the UK leaves the European Union, it will no longer receive structural funding (which is worth about €2.4 billion per year). This funding is used for boosting several aspects of economic development, including support for businesses, employment and agriculture, and is administered by the different nations of the UK. In order to replace this funding, the Government has pledged to set up a Shared Prosperity Fund to “reduce inequalities between communities”. On the 8 May a briefing paper explaining the current position was published.  A head of promised and currently delayed Government consultation on the funding mechanism this paper represents the best available source of information on the likely replacement for current EU structural funding:

2019 House of Commons UK Shared Prosperity Fund briefing paper

H of C Tourism: statistics and policy brief  2019:  The January 2019 House of Commons briefing document is regarded as the first port of call for MP’s and Members of the House of Lords wishing to understand more about tourism. As such it is an important source document for the wider industry and import starting point for any lobbying activity:

2019 H of  C tourism statistics and policy brief.

Tourism Council Brexit Response Paper 2016:  The Tourism Industry Council  developed this industry-wide document for the Department of Culture, Media and Sport (DCMS) and the Department for Exiting the European Union (DexEU).  It aims to identify those issues that they could take into account during the Government’s forthcoming negotiations on the UK’s new relationship with the EU.  The content is not set in stone and additions and amendments may be made in further consultation with the industry:


Tourism Action Plan 2016: Published in August 2016 the report sets out the new Prime Minster’s vision for tourism.  The report’s introduction concludes by saying that: “The actions in this report together with our new industrial strategy will make our tourism sector more internationally competitive and resilient, and ensure that its growth delivers for everyone”:

2016 Tourism A five point plan

VisitEngland Action Plan 2016 (2016).  The plan published in May 2016 sets out core activities to be undertaken for England in the three year period commencing 2016/17 and sets the context for annual business planning where more detailed activities, budgets, milestones and measures can be found:


The Cultural White Paper (2016).  Published in March 2016 “this white paper sets out how the government will support our cultural sectors over the coming years and how culture will play an active role in building a fairer and more prosperous nation that takes a lead on the international stage”:

2016 The Culture White Paper

Tourism – Government’ s response to the CMS Select Committee Report (2015).  On 26 March 2015, the Culture, Media and Sport Committee published its Sixth Report of Session 2014-15, Tourism. The Government responded to this Report on 16 July 2015:

2015 Tourism – Government Response to the CMS Select Committee report

Backing the Tourism Sector – a five point plan (2015). Published in July 2015 this is the new Conservative Government’s five point plan to increase and spread international visitor across the UK:

2015 Backing the Tourism Sector -A Five Point Plan

Party Manifestos (2015). To accommodate the pre general election flurry of manifesto we have consolidated those we have had access to, along side the summary comment on the tourism component of each supplied by the Tourism Alliance:

Triennial Review of VisitBritain and VisitEngalnd (2015).  Published in March 2015 the review looks at the performance of VB and VE making recommendation to Government on the future roles and functions of both organisations:

2015 Triennial Review VisitBritain and VisitEngland

Culture Media and Sport Select Committee Tourism Report (2015). The report of the CMS Select Committee  inquiry into tourism published on 26 March 2015 can be accessed here:

2015 CMS Select Committee Report on Tourism

Business Visit and Events Strategy (2015). “This strategy focuses on supporting the growth of the UK business visits and events sector, particularly in helping to support this Government’s (March 2015) aim to increase exports by 2020″:

2015 Business Visit and Events Strategy

Unlocking the sharing economy. This independent review makes recommendations on how the UK can become the global centre for sharing for the sharing economy:

2014 Unlocking the sharing economy an independent review

DCMS Guidance on the implications of the  EU court finding on State Aid and tourism 2013

DCMS letter – Public funding for tourism and Sate Aid rules – November 2013


BIS – DCMS State Aid Regulations presentation March 2014

VisitEngland Framework Strategy for Tourism 2010 -2020 – Annual Progress Report 2014

VisitEngland Strategic Framework 2010 to 2020 – Annual Progress Report 2014

The Welsh Government Tourism Strategy 2013 – 2020

2013 Partnership for Growth – Welsh Government Tourism Strategy 2013-2020

The “Davies report” the Airports Commission interim report on airport expansion December 2013:

2013 airports-commission-interim-report

The latest (2013) version of the briefing note on tourism for Westminster MPs:

2013 HoC Tourism Briefing

No stone unturned, Conservative proposals for economic growth (2012):


Post General Election Coalition programme for Government(2011):


Post General Election DCMS tourism policy (2011):

DCMS GovernmentTourism Policy Final

Pre General Election Conservative Part Manefesto:

Conservative Manefesto

Pre General Election Labour Party Manefesto:


The Development of Tourism Act 1969:



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    British Destinations said:
    March 27, 2015 at 12:49 pm

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    VisitEngland Action Plan 2016 « British Destinations said:
    November 22, 2016 at 5:30 pm

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